Orthodontic Details, the leading orthodontic supply management platform, today announced Robin Norfleet as Vice President of Supplier Success. The appointment comes on the heels of Details’ strongest half-year to date, with the company adding more practices in the first six months of 2026 than all of 2025.
Details now serves more than 280 practices across 500+ offices, who are on pace to order over one million boxes, bags, packs, and cases through Details this year alone. That volume flows to more than 200 suppliers and spans everything a practice orders, from brackets and wires to paper towels and coffee.
Nick Wangler
“Robin knows the industry from every side of the table,” said Nick Wangler, Details Co-founder. “As we’ve simplified ordering for practices, it’s become clear that the same technology can solve meaningful problems for suppliers too. Robin’s relentless drive and experience make her the ideal person to help create better outcomes for suppliers, and in-turn, an even better experience for the doctors we serve.”
Norfleet brings 28 years of orthodontic sales experience, most notably as Director of Sales at Cloud 9 Software, the first true cloud-based orthodontic practice management system, where she led sales through the company’s acquisition by Accel-KKR.
Reid Simmons
“I have known Robin for 15 years and worked directly with her for 6. She may be the most diligent salesperson I ever worked with,” said Reid Simmons, Cloud 9 Co-founder. “She is both intelligent and honorable; you can believe what she says. I wish her great success in this new role!”
Robin Norfleet
“I’ve spent my career building relationships across the orthodontic industry, and I’ve learned that the greatest opportunities don’t come from improving individual transactions, they come from improving how we work together,” Norfleet shared. “That’s what excites me about joining Details. We’re building a network that brings practices, suppliers, and sales teams together through greater transparency, stronger partnerships, and shared insights. I believe that’s how we’ll modernize the orthodontic supply chain and help shape the future of our industry.”
Her career includes senior roles at Tops and GC America, working alongside doctors, consultants, and companies across the industry.
Dr. Jeff Mastroianni
“I’ve had the privilege of working with Robin for more than 20 years. From leading our orthodontic practice to later partnering with us in the software space, Robin has consistently brought a unique combination of operational expertise, strategic thinking, and a genuine commitment to helping practices succeed,” said Dr. Jeff Mastroianni, founder of Amazing Smiles Orthodontics in Glen Carbon, Illinois. “She listens first, collaborates well, and has a talent for bringing people together to solve problems. Details has gained an exceptional leader in Robin as Vice President of Supplier Success.”
Jill Allen
“I have had the privilege of knowing Robin for many years, and I can say without hesitation that her integrity, professionalism, and work ethic are second to none,” said Jill Allen, founder of Jill Allen & Associates. “She has earned the respect of colleagues and clients throughout our industry through her unwavering commitment to excellence and her genuine dedication to helping others succeed. Orthodontic Details has made an outstanding choice in selecting Robin as Vice President of Supplier Success, and I have no doubt she will make a tremendous impact in this role.”